VirtualApprentice3040
Industry & Market Trends
You will complete TWO topics on this inquiry page. Scroll down to find the learning resources you will use. Keep track of the Need to Do tasks for these topics in your Livestock2 3040 Learning checklist.
How do industry & market trends impact livestock enterprises?

In many countries, livestock production is one of the fastest growing agricultural activities. Agricultural growth results from increases in demand for livestock products. This demand is affected by social, environmental and market factors that include population growth, urbanization, concerns over animal welfare, food safety, advances in science and technology, consumer preferences and sustainable, humane development practices. In this inquiry, you explore trends and issues and compare market and risk factors.

Know livestock industry trends
Production and consumption trends and issues affect livestock growing, raising and finishing practices. What is one trend or issue that has the most influence on your interest in livestock production? Why and how does this trend or issue influence you?

Need To Know
need to know Explore examples of livestock industry trends and issues.
Livestock production & consumption trends
need to do Consider the impact of scientific and technological changes and trends.
Scientific & technological trends
need to do Watch this video for more insights into livestock production trends.
Livestock production trends
Need To Do
need to do Research a trend or issue that has an impact on livestock production.
Research livestock industry trends
Introduction Use these graphic organizers to help you complete the learning tasks.
T-Chart  |   Triple T-Chart  |   Mind Map  |   Bubble Map
Introduction When you are finished the learning tasks, respond to the reflection question.
Reflect One
weblinks

These weblinks will help you complete the learning tasks.

Explore trends and issues in animal welfare from Temple Grandin’s research. http://grandin.com/welfare/intro.welfare.html

Find additional information about livestock trends and issues related to animal welfare on the LivestockWelfare.com website. www.livestockwelfare.com/

Search The Western Producer online magazine for articles that discuss the effect of livestock industry trends on production practices. www.producer.com/

Watch videos and explore articles relating to animal agriculture by browsing questions on the There’s a Heifer in Your Tank website. http://heiferinyourtank.ca/category/questions/

Find global and Canadian examples of trends in Socially Conscious Consumer Trends Animal Welfare from Agriculture and Agri-Food Canada.
www.ats-sea.agr.gc.ca/inter/5886-eng.htm

Find a summary of animal agriculture, including consumption patterns, the livestock industry and marketing from the Canadian Encyclopedia. www.thecanadianencyclopedia.com/articles/animal-agriculture

Explore perspectives on trends in the livestock industry in Meeting Canadian Consumer Needs: A Demand Pull Strategy. http://alma.alberta.ca/cs/groups/alma/documents/document/mdaw/mda3/~edisp/
agucmint-007809.pdf


Get an economic overview of trends in An Overview of the Canadian Agriculture and Agri-Food System 2013.
http://publications.gc.ca/collections/collection_2013/aac-aafc/A38-1-1-2012-eng.pdf


Get a quick overview of agriculture in different regions of Alberta, including production levels of livestock. www.albertacanada.com/business/statistics/regional-economic-indicators.aspx

Find information about livestock statistics and inventories in Agri-Food Statistics Update. www1.agric.gov.ab.ca/$Department/deptdocs.nsf/all/sdd14175/
$FILE/LS12-02.pdf


Explore how the agriculture industry is connected to trends in the food supply in Canadian Agriculture and Food. www.georgemorris.org/publications/file.aspx?
id=459f6ab8-56fb-4646-a9a8-541a494c158c


Consider the information provided in Food in Canada from Statistics Canada. www.statcan.gc.ca/pub/16-201-x/2009000/part-partie1-eng.htm

Explore global information on the availability and changes in consumption of animal products from the World Health Organization. www.who.int/nutrition/topics/3_foodconsumption/en/index4.html

Know market factors
Successful livestock production involves careful consideration of market factors. Why are healthy animals the most important consideration for livestock enterprises?

Need To Know
need to know Find out about market and production factors involved in planning a livestock enterprise. Livestock enterprises
Need To Do
Introduction Identify and compare factors that affect the success of a livestock enterprise.
Identify & compare market factors
Introduction When you are finished the learning tasks, respond to the reflection question.
Reflect Two
weblinks These weblinks will help you complete the learning tasks.

Research basic marketing factors in Introduction to Livestock Marketing from Alberta Agriculture and Rural Development. www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/sis11076

Find a number of links relating to marketing and production that promotes animal welfare on the U.S. Agricultural Marketing Resource Centre website. www.agmrc.org/markets__industries/food/animal-rights-and-welfare/

Find examples of marketing trends in Socially Conscious Consumer Trends Animal Welfare from Agriculture and Agri-Food Canada.
www.ats-sea.agr.gc.ca/inter/5886-eng.htm

Explore an overview of livestock production.
www.aps.uoguelph.ca/~gking/Ag_2350/product.htm

Find a very specific point of view on livestock production issues. www.sustainabletable.org/859/industrial-livestock-production

Explore the information in Sustainable Livestock Production, Part I, to get an overview of marketing options and production options and decisions. http://smallfarms.oregonstate.edu/sfn/f08livestock

Find more information in Considerations in Enterprise Selection from the University of California Small Farm Program. http://sfp.ucdavis.edu/pubs/
Family_Farm_Series/Farmmanage/considerations/


Get an idea of terms and concepts related to market decisions in Marketing: Will it Sell? www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex1132

Find links to a number of specific articles on livestock marketing, including many for beef cattle and sheep production. www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/sis9487

Read the article Marketing 101 – A Marketing Plan from OMAFRA Virtual Beef.  www.omafra.gov.on.ca/english/livestock/beef/news/vbn1110.pdf

Find a thorough overview of financial factors in Guide to Cost of Production Budgeting. www.omafra.gov.on.ca/english/busdev/facts/08-055.htm

Find an overview of farm income and expenses in Alberta Farm Income in 2008. www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/sdd12809/$FILE/
farmincometext.pdf


Learn about the business of sheep production in Business from the Canadian Sheep Federation Virtual Tool Box. http://cansheep.ca/User/Docs/VTBox/Business%20Section%201.pdf

Find links to resources on sheep production, business planning and management from the Alberta Lamb Producers. www.ablamb.ca/producer_mgmt/sheep_mgmt.html